Detroit Auto Show Preview: New 2011 Ford Focus

Ford Focus, the Ford’s most successful models, and finally usher in a new era of replacement, the new generation Ford Focus continues to offer four-door sedan and five-door hatchback two kinds of body, the new car will be the end of this year in Europe, North America and China put into operation , on sale in early 2011, Asia, Africa and South America markets are not far behind. Ford will produce the initial tasks will be handed over to Germany, Saarlouis, Michigan, USA, and China’s Chongqing three Ford factories. There will be a maximum of 10 models by Ford’s new mid-size car platform for production, the new Focus is one of them. Is expected that by 2012, the products through this platform, the world’s total annual sales will reach 2 million, please wait for us to bring more live auto show coverage.

Unmatched driving quality

Since the launch in 1998, the Ford Focus will be mid-size car’s agility and response capability to a new level. The new Focus will further enhance the driving quality, the excellent steering precision and road feedback capacity and significantly improved the degree of refinement and driving controls together.

In order to achieve this goal, Ford engineers proposed an innovative suspension concept, began to “ControlBlade” multi-link rear suspension system and front and rear of the semi-closed subframe develop a new optimal design.

The new electric power steering system (EPAS) complements the chassis design, this system, with special emphasis on teaching, in ensuring the stop light and flexibility required for the same time, can be made precise circumstances in high-speed response.

Ford of Europe experts in handling performance through the introduction of advanced control system for enhanced cornering stability when cornering and flexibility. The system uses “directional Torque” technology transfer between the driving force in the wheel to reduce understeer, improve traction and improved steering capabilities.

All consumers will benefit from the global dynamic performance of the new benefit Fox. At present, the result of adaptation to local conditions and make the slight adjustment disparities (such as local tire size), all markets are using the exact same chassis and suspension structure.

Efficient power system with excellent fuel economy

The new Ford Focus power systems are more remarkable, not only can provide a strong driving force, but also to achieve excellent fuel economy and lower CO2 emissions.

The new Fox series will be a global power systems include a variety of the most advanced Ford EcoBoost? Four-cylinder fuel injection (DI) turbo-charged engines, including a 1.6-liter engine used in Europe as well as the choice of advanced DuratorqTDCi common-rail diesel engines. Compared with the previous types of engines, the series of engine fuel consumption can be reduced by 10% to 20%.

In the North American International Auto Show Pre-Show, Ford showed the North American market, the new 2.0-liter gasoline engine, the engine has the performance and fuel efficiency for more fuel direct injection (DI) and dual independent variable camshaft timing (Ti -VCT) system. The new 2.0-liter DITi-VCT engine than the current maximum 2.0DuratecI-4 engines above 20 horsepower, while fuel economy is expected to help to improve the over 10%.

In order to maximize the performance of the new Fox and energy-saving advantages of 2.0-liter DITi-VCT engine is also mated with the latest six-speed dual-clutch-type Ford PowerShift automatic transmission. This advanced dual-clutch gearbox design – with the traditional four-speed automatic transmission compared to only this design will reduce fuel consumption as much as 9%.

6-speed dual-clutch-type Ford PowerShift automatic transmission can be more efficient manual transmission technology, without the need to increase the transmission used in the conventional torque converter, planetary gears and oil pump of the weight and complexity. Electronically controlled dual-clutch can be quickly and smoothly shift to achieve a continuous torque output, while improving and simplifying the operation to meet customer expectations for high-level automatic transmission.

Ford also confirmed that the plan in 2011 in the United States, Michigan, assembly plant manufacturing a fully battery-powered vehicles sold in North America. It will become the company’s first battery-powered passenger cars.

Intuitive technology enhances the convenience and safety

Fox will be a new generation of mid-size car customers around the world to bring a large number of usually larger in size only to the high-level car to see the exciting technology. For this class of vehicles, the Ford, Chevrolet plans to enable more global effects of technology and features than ever before, more practical, cost-effective.

The new technology package will not only allow Fox Fox easily into a leading mid-size car, but its function but also making the higher-level models to consumers pleasantly surprised. All new technique is simple and intuitive, convenience and safety has also been improved.

Inside the cabin, the most important technical innovation is the next generation of Ford driver connection technology MyFord, the technology provides the driver with the most advanced control of a vehicle used for the main functions of the control and display combinations. In the Advanced Series vehicles, MyFord system includes an 8-inch touch screen that allows the driver through a clear, intuitive color display to control the various functions.

A new generation of powerful Ford SYNC?-Car entertainment system to connect multimedia communications package for MyFord was added, this connection package includes advanced voice-activated system, Bluetooth, satellite navigation and a variety of external devices and media players, the connection point.

To facilitate the safety of other available technologies, including keyless entry system and the “FordPower” start button, a rear-view camera and an automatic vehicle parking spots into the semi-automatic parallel parking system.

Strength and Security

The new Focus has adopted a very hard solid structure that not only benefit the driver of the vehicle dynamics and precision, but has also laid the foundation for enhanced crash performance.

Fox body made extensive use of a new generation of high-strength steel. 55% of the body from high-strength steel composition, and 26% of the structure of a vehicle by the ultra-high strength steel and boron steel composition – a Fox than any other product to be much higher. These advanced materials will help to make the new Focus body structure in line with the global market’s most stringent crash regulations, while also minimizing body weight.

The integrity of the body structure is also reflected in its excellent torsional rigidity – the stiffness of the Fox, also in North America than the current 25% higher.

Every detail is exquisite highlight the quality and process

With the global customer experience for small and medium sized vehicles, ride the increasing demand in terms of quality and processes to achieve an excellent level has become the primary objective of the new Fox.

The new Focus will be in reducing the driving cab noise, providing a quiet cabin environment made significant progress. Su works to improve vehicle performance and a new static-car design and superb craftsmanship complement each other, allowing Fox comparable with a large car.

Where consumers can touch, see, hear and even smell each of the components of vehicles have been Ford’s engineers to rigorous analysis to ensure that owners meet and exceed expectations. The quality of interior materials, as well as the adjacent color match between the two components, clearance, smoothness, and safety margin had been given special attention.

For most vehicles, property, Ford has developed a global brand DNA standard, this standard defines the components must meet the quality requirements of the exact properties of the brand. For example, the sound of the doors are closed, you need to pay special attention to the structure of the door, locking mechanism, and steering wheel design, and even the edge of liner thickness and the size of the suture line.

This kind of meticulous detail is also reflected in the Ford Focus’s global manufacturing strategy – regardless of where the assembly plant in the world, are implementing uniform standards and processes.

Ford’s group vice president of worldwide marketing JimFarley, said: “We believe that the new Ford Focus will offer consumers an unparalleled driving experience and have a feel. For Ford, the Focus brand has always occupied a very special status, which The new section reflects our global model for developing the next generation of exciting, eye-catching cars commitments. ”

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